The Benefits of Digital Advertising to Your Business
While traditional advertising has its advantages, it is still far from as advanced and powerful as digital advertising. Digital advertising offers advertisers the ability to target specific audiences and track results in real time. In addition, it is cheaper and more convenient than traditional advertising methods. As a result, more businesses are turning to digital advertising as a key tool for their marketing strategies.
Regardless of your business size, online advertising is becoming an increasingly popular method for marketing a business. This type of advertising can be inexpensive for small businesses and can be used on multiple social media platforms. Depending on the platform and audience you are targeting, you can expect to pay between $100 and $1,500 per month.
Impact on brand awareness
One of the most effective methods to increase brand awareness is digital advertising. According to research from Kantar, online display advertising generates uplifts in all three brand metrics: brand recognition, purchase intent, and brand likeability. Digital advertising has the added benefit of being contextually relevant. This makes it possible for advertisers to target their ads to specific demographics and environments, and to maximise the impact of their campaigns.
The study also looked at consumers’ digital advertising preferences and the influence of digital advertising on brand awareness. The study used a descriptive survey to collect data from 205 participants. Data were then analysed using SmartPLS tools to test the research hypothesis. The literature review revealed that the preference for digital advertising is closely related to consumers’ needs. Moreover, it showed that the brand awareness level of consumers directly correlated with their preferences for the digital advertising format.
The results show that there is a positive relationship between digital advertising preference and consumer brand awareness, even though the correlation is weak. The analysis also points to a possible mediation effect between digital advertising preference and consumer needs. The correlation between brand awareness and consumer needs is 0.120, and it shows that consumers’ preferences are correlated with their digital advertising preferences.
While it may be difficult to measure brand awareness, its importance cannot be ignored. It’s essential for the success of your business as well as the success of your overall marketing goals. Today’s consumers spend a lot of time and effort researching brands before making a purchase. They also rely heavily on brand trust to influence their purchase decisions. When they trust a brand, they are likely to repeat purchases, and to be loyal to that brand.
The world is getting smaller and more connected. This means that businesses can interact with their consumers in a more diverse way and reach new markets. This can increase brand awareness exponentially.
Impact on local SEO
Digital advertising is impacting local SEO in several ways. One of these is increasing the number of local searches. This is becoming a lucrative avenue for potential customers and is likely to grow. These ads also boost the relevance of local businesses, making them more likely to convert to sales. In addition, the presence of local search results will help businesses serve more local customers and grow faster.
Local SEO is an excellent way to boost your visibility and improve your keyword rankings. In this age of the internet, millions of consumers look for local businesses every day. In addition, 84 percent of prospective customers require digital capabilities to transact with brands. Without a local SEO presence, businesses miss out on valuable leads, traffic, and sales opportunities.
Another advantage of local SEO is that it allows local consumers to find your business when they are looking for what they’re looking for. These consumers are often looking for specific features that your business offers, such as pet-friendly services or free WiFi. In addition, local SEO can help you increase your visibility in local searches even if you don’t have a website. Local SEO can also boost your traffic via online leads.
Local search behavior has changed dramatically over the past decade. In fact, more than half of local searches on smartphones result in a sale. A local SEO strategy puts your business in front of the consumer when they are actively searching for what they’re looking for, which makes them more likely to make a purchase or inquire.
Local SEO is more volatile than national SEO, and brands must work harder to establish a name and reputation among their local consumers. For this reason, brands must focus more on content development and other SEO methods to earn trust. It’s also crucial to have consistent and authentic content because fake content will be called out by your audience.
One of the best ways to boost your local SEO is to maintain a quality Google Business Profile. A local Google Business Profile can appear for local searches on Google and can increase your conversion rates by 270%. Ways to get Google Ads working can be found on Entrepreneurs Break’s website.